Records, 1918-1992.

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Records, 1918-1992.

http://www.worldcat.org/oclc/81999843

Vertical files (12792 items, dated 1939-1992) of the AAAA, annual reports from member agencies, films, videotapes, member agency stock reports, and other printed materials. Vertical file topics include anti-trust issues, government regulations, political advertising, Federal Trade Commission hearings, and extensive files on children and television advertising. Formats in the vertical files include dissertations, pamphlets, clippings, working papers, speeches, reports, and other printed materials. Films and videos contain interviews with such advertising executives as David Ogilvy, George Gallup, and William Bernbach. The addition (02-005) (375 items, .6 linear feet; dated 1918-[1929] and n.d.) contains primarily minutes of Executive Board meetings (1918-1923), including drafts of the published 1923 minutes of the organization. Also included are itineraries, programs, correspondence and other documents detailing James O'Shaughnessy's visit to London for The International Advertising Convention (1924), copies of speeches given at the Associated Advertising Clubs of the World convention in Philadelphia (1926); and a pin with Mrs. [James] O'Shaughnessy's name on it from the Weltreklame World Advertising) Congress in Berlin ([1929]). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

13167 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8274320

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 8 Entities related to this resource.

International Advertising Association (1926-1929)

http://n2t.net/ark:/99166/w6g48w5k (corporateBody)

Gallup, George, 1901-1984

http://n2t.net/ark:/99166/w69g5kw1 (person)

Public opinion statistician, pollster; interviewee d. 1984. From the description of Reminiscences of George Horace Gallup : oral history, 1955. (Columbia University In the City of New York). WorldCat record id: 122451948 Statistician and author. From the description of George Horace Gallup papers, 1936-1979 (bulk 1960-1979). (Unknown). WorldCat record id: 78924065 Public opinion statistician, pollster. From the description of Reminiscences of...

Ogilvy, David, 1911-1999

http://n2t.net/ark:/99166/w6bk1msx (person)

Title: 4th Earl of Airlie British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000139 Epithet: 4th or 6th Earl of Airlie British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000135 Epithet: Colonel; 13th Regt British Library Archives and Manuscripts Catalogue : Person : Description : ark:/81055/vdc_100000000357.0x000136 Epithet: ...

Associated Advertising Clubs of the World

http://n2t.net/ark:/99166/w6gt9t8c (corporateBody)

United States. Federal Trade Commission.

http://n2t.net/ark:/99166/w69p6sbs (corporateBody)

American Association of Advertising Agencies

http://n2t.net/ark:/99166/w6ck2kct (corporateBody)

National trade association founded in 1917 to represent the public advertising agency business. From the description of Records, 1918-1992. (Duke University Library). WorldCat record id: 81999843 From the description of American Association of Advertising Agencies records, 1918-1998. (Duke University Library). WorldCat record id: 38247437 1900 American Advertising Agents' Association ...

O'Shaughnessy, James P.

http://n2t.net/ark:/99166/w6w384q1 (person)

Advertising executive. First Executive Manager of the American Association of Advertising Agencies (1917-28), business manager for LIBERTY magazine (1929-31). From the description of Papers, 1888-1936. (Duke University Library). WorldCat record id: 46719289 ...

Bernbach, William.

http://n2t.net/ark:/99166/w69g5vz7 (person)